Puff Daddy enlists hit-maker Ty Dolla $ign and new artist Gizzle for an LA house party in the music video for “You Could Be My Lover,” which premiered today on VEVO. As the funky bassline of “You Could Be My Lover” begins, the scene shifts to a Ciroc-fueled house party in Los Angeles, where Puff Daddy, Ty Dolla $ign and Gizzle celebrate and dance alongside beautiful women. Catch a behind-the-scenes look at the making of the video on here, and watch it in full above.
Puff Daddy took to Instagram to announce an open casting call for models to be featured in the video by using the hashtag #DiddyVIDEO on posts. The hashtag quickly garnered thousands of entries, igniting fan hype that has continued to grow as Puff teased followers with behind the scenes photos and videos from the music video’s filming.
The video’s atmosphere encapsulates the optimism of “You Could Be My Lover,” mirroring the MMM track’s celebratory energy and mood. “This is more than just a record. It’s a feeling we’ve created,” says Puff of the track. “We’re selling positive energy, good vibes, freedom and a good time. And we’re just all hanging out together. That’s the concept of the video.”